Amazon’s Create Your Own Ring store allows you to learn about engagement rings, certified loose diamonds, and more. Additionally, they have a Create Your Own Ring Tool that helps you customize and build the perfect engagement ring in three simple steps.

Why Buy Diamond Rings From Amazon.com?

First, you will save money. Because of their lower overhead (they don’t need fancy display cases and velvet-cushioned seating), Amazon can sell the same ring as a conventional jeweler, for about a third less than their price.

Second, they’ve got no commissions to make, so there’s no pressure to make a decision; instead, they educate and guide, and let customers choose at their leisure.

Third, because all of their diamonds are graded by highly trained gemologists and come with a certificate, you can be confident Amazon diamonds measure up to their stated qualities. And because their diamonds are certified conflict-free in accordance with the Kimberly Process, you can buy with a clear conscience.

Finally, when you buy from Amazon–a name you’ve come to trust for other online purchases–you know the ring will be covered by Amazon’s proven returns policy.

How You Use Create Your Own Ring

Open up Amazon’s Create Your Own Ring page, and the first thing you’ll encounter is a set of sliding bars to help you narrow your choices and select your diamond. Start by picking your diamond shape. Then you can further refine your search by adjusting the sliders to set a range for price, carat weight, cut, color, and clarity. You can click “see results” at any point in the process to view all the diamonds that match your criteria.

Once you’ve found and selected the diamond you want, you will move on to choose the setting. Here, you can narrow your choices to a particular style of setting or a specific metal type. The images will show you how your diamond will look mounted in the setting.
After you’ve chosen the setting that appeals to you, all that remains is to select the ring size, and then—you’re ready to order.